Independently owned restaurant owners such as pizza or Mexican restaurants need to be careful when they use clipart to promote their restaurant. Yes, it gives you an inexpensive solution, but it's easy to do more damage than good if you're not careful. After all, there is a reason why the big franchises pour so much money into their marketing.Ideally, you should look for clipart that comes in a set of images designed by the same artist specifically for restaurant promotion. The mistake most independent restaurant owners make is that they pick up a piece of art here and a piece of art there, and pretty soon they have the house that Jack built. The illustrated hamburger is more graphic and contemporary; the illustration of the Chef may be more cartoony; a background illustration of a country setting may be more realistic; graphic symbols of the various offerings may have a high-tech look that clashes with the warm atmosphere you're trying to create.When you assemble the elements that will ultimately make up your restaurant brand, understand that they need to work together - not against each other. It's like assembling a stylish outfit for you to wear. Would you wear old sneakers with expensive nylons, a leather skirt, bikini top, a canvas purse with a silk bow in your hair while wearing purple lipstick with a rubber snake necklace? Using clipart elements to build your brand is the same thing. You need to make sure the elements are executed in a similar style: graphic, contemporary, traditional, organic, sketchy, cartoony, fun, warm, elegant, energetic, bold, delicate.
Like everything else, house plans have evolved with the times. Gone are the days when building construction plans included labyrinthine corridors, domes, arches and carved pillars, when thick walls were necessary support to erect anything beyond the ground floor and filigree work over the veranda was considered indispensable.There are several factors that have driven the change to a modern system of architecture. The first of course, is the impact of modernity as a cultural movement. This movement, which has its founts in rebellion against the traditional during the later half of the nineteenth century, affected everything from poetry and literature to architecture and building construction plans.The shift to a modern system of architecture is best captured by Ayn Rand's famous book The Fountainhead. The book lays down the salient features of modern architecture though its emphasis on underlying construction plans of the building rather than the superstructure. The impact of modernity in this sense is essentially the impact of and ideology; people's perception of how modern house plans should be made, changed.